5 rules for a high-converting landing page

Landing pages live and die by clarity. Here are the five rules we use on every project.

1. One goal

Pick one action. Everything else supports it.

2. A headline that promises value

State the outcome — not what you do.

3. Proof, above the fold

Logos, testimonials, numbers. Something.

4. A visual that sells the outcome

Not a stock photo of a laptop.

5. A single, obvious CTA

Bright, above the fold, repeated once at the bottom.